Ideas to Action @ KUSI

Ideas to Action @ KUSI

If you did not attend yesterday’s session at KUSI, make sure you are on the front row today. The interesting mix of, “Pre-COVID, In-COVID- and Post COVID” suggestions and projections are an important melting pot for Eastern African entrepreneurs. COVID has evolved faster as an economic stimulus package than a medical crisis. What may be interesting for researchers to determine is how people define “disease” in our modern world. It would appear that a condition such as COVID-19 cannot be treated or “cured” by a medical vaccine alone or even the entire efforts of the pharmaceutical fraternity to resolve the threat to human life. Human life is much more than having an immune system. Human life consists of occupation, enterprise and socio-economic intercourse. COVID-19 has won attention of the media, politicians and the business community because it has “interfered” with the routine pursuits of a healthy humanity. It has therefore created a point of contemplation, reflection and regeneration. Before we can talk of a post-COVID economy, we need to capture the consummate lessons of the In-COVID-19 bubble. How do we cope, how do we emerge and WHAT CAN WE DO with it? To my fellow entrepreneurs, pre-COVID times are not coming back. Consider the data and dissect the political rhetoric. Rather than debate whether the glass is half full or half empty, think about what to do with the water, the glass- and the people looking at the glass! Consider the opportunity and cut through the ideas to action.