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  You become wise when you can look across three generations, understand them all, and defend each of them independently.  Allan Bukusi

Friday, December 27, 2013

WHAT IS FAMILY STRATEGY?



The approach a family takes to explore and exploit its gifting, create wealth, influence society, transform the world and leave a legacy.

Twenty years ago all we knew was family planning. No one in those days every talked about family strategy. We understood family planning to be about the number of children a couple chose to have. As young married couples, we vaguely understood that we would have to work out what to do with our careers as well as how to manage the (little) money we earned. Nobody thought a spouse was a “business partner” that would have been offensive.      

However, we now know that creating wealth, achieving financial freedom, realizing fulfilling careers and enjoying work-life balance is not impossible but very practical and achievable within a marriage. We now know that the social duty of a family is not just to ensure the children survive, but to use its intellectual and economic potential to thrive, achieve a better quality of life for the family and secure fortunes for the next generation. Nevertheless, to do this you must understand strategy, Family Strategy.  Family Strategy equips you to assess your position, realize the value of your resources, look into the future and draw up a road map to your dreams. Family Strategy empowers you realize your family’s full potential.

Many young (and older) couples struggle with paying the rent, budgeting for family expenses, bringing up children, finding employment and job loss and lack of savings. Such couples work hard to make ends meet while trying to maintain a healthy marriage relationship and stay in the rat race. Many of us are so bogged down with day-to-day living; we never quite get to see the big picture. We know there has got to be a way to live a better life, but nobody seems to know how. Family Strategy provides eight empowering principles to transformed family life;
1.      Define your Family
This action helps you clarify your liability and clearly determine your responsibilities before you can  run the business of family effectively.
2.      Family Strategy
Understanding the key concept and object of family strategy is important for you to develop big picture thinking for your family success.
3.      Strategic Thinking
Developing strategic thinking skills to help you create a path to your family’s dreams.
4.      Family Aspirations
Every family has powerful aspirations. By not acknowledging them we kill the family dream.
5.      Strategic Goal Setting
Goal setting is a good thing, but only strategic goal setting will change your family fortunes.
6.      The FamilyTimeLine©
Helps you paint a picture of your family future that shows you why Family Strategy is critical for family success.
7.      Financial Strategy
Many of us struggle with "financial management", but understanding where and how to put your money to proper use is more important than having a lot of money or earning a bigger salary.
8.      Action Planning
Without a clear action plan for your family; everything is theory. In other words, nothing will every change! 
 
For enquiries email allanbukusi@gmail.com
 
 

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