REBRANDED,
RELOADED & RESURGENT; COVID 19
There are many
people walking through COVID-19, hoping and praying that it will end soon. They
hope we will all go back to what we are familiar with. For a good number
of individuals, it will be enough to say, “I survived”. Somehow, I do not
think this is the correct answer to the season. It would be more intelligent to
come out rebranded, reloaded and resurgent. At the very least; refreshed in
body and revived in spirit. To come out with a clear sense of renewal and purpose
would mean you reflect on the value of the season. It would also mean that you
stop pining away thinking of, “the things you miss” or “how the world is going
to change”. The giant pause imposed on the world offers you a lifetime opportunity
to relaunch your destiny. So, what can you do to extract all the juices the lockdown
offers?
REBRANDING
The starting
point has to be a season of reflection on life. How have you lived life so far?
What have you done with what you have? Was it worth it? Are you happy with it, could
you have done it better? Did you do what you could or should? Did you suffer
from procrastination? Given another chance, what would you do differently? I
suggest that that action list you create from this reflection should form that
basis of reworking the new you. It will help you align your activities with
your life goals. You can then develop
and implement a personal rebranding program to redefine you and create a new
you during this season.
RELOADED
Think about your
capacity to move forward from the past. Think about your capacity to thrive in
future. What new capacity do you need to thrive in the postcovid-19 era?
If your skill sets and capacity remain the same, you are probably going to
remain in the past as the future comes upon you. Establish your capacity and competence,
identify your capabilities. What are your strengths, weaknesses, opportunities
and strengths? As Stephen Covey would say, “where do you need to sharpen the
saw” – start sharpening it now! What training and re-skilling do you need to
invest in? Develop and equip yourself with the capacity to do more and do anew
in the days ahead. Don’t wait to get off-loaded, it’s time to get reloaded for
the long haul!
RESURGENT
My graduating
college class picked “surge” as the message we had for the world. We were to
surge forth and serve the world with the new skills we had developed from the many
hours of torturous study. Little did we know that COVID-19 awaited us. But that is
exactly my point! We were commissioned to surge forward despite and in spite of
the circumstances. Every individual and business that is relevant, meaningful
and purposeful is thinking about resurgence! Though it may take time, make time
to study. Read the business reports to obtain a balanced picture of the social
and economic reality. Consider a sector by sector analysis. scan the
environment for low capital re-entry opportunities. Pray for wisdom to address
an unknown future. Prepare for it by mapping scenarios that you could work with.
What is the worst-case scenario in the short-term and the long-term? What is
the best-case scenario in the short-term and the long-term? Examine these four scenarios
and develop plans A, B, C & D to work your way through and out of this
downtime. As the season unfolds engage and operationalize plans that will enable
you to emerge and eventually thrive in service in the days ahead.
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