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  This Photo by Unknown Author is licensed under CC BY-SA-NC I recently wrote a journal paper on how to integrate strategy and culture for ...

Monday, December 31, 2012

THE LOBSTER STRATEGY

The Lobster strategy is a very attractive option. You can observe the strategy in action when the fisherman uses an open pan to collect the fish on the shore. Once two are gathered, the rest are forced to stay.  Once on the pan, the struggle is no longer for the fisherman, the struggle is for the lobster. He will carry all the fish to the cooking pot with no fear of losing even one, on an open pan.

This strategy is observed in many non-developing groups. Everything is forced to stay where it is and as is, in spite of the danger in doing so. Some countries, cultures as well as firms and families use this strategy to re-assert and preserve their independence, identity and dignity. They pull everyone down to the same level.

 Allan Bukusi

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