Allan's corporate training, leadership research and empowering books on personal development impact thousands of lives across Africa.

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  This Photo by Unknown Author is licensed under CC BY-SA-NC I recently wrote a journal paper on how to integrate strategy and culture for ...

Wednesday, June 13, 2012

CORPORATE IS WHAT MEETS THE EYE

CORPORATE IS WHAT MEETS THE EYE

Many people when asked to describe a "corporate" will tell you of a top of the range business that is careful to maintain a public image. However, just because some people press "like" on the web page does not make it so. A corporate business invests in much more than just image. Successful corporate businesses invest in staff training, service systems, product development and customer satisfaction. Such business does not just look good. They are good at what they do. Too many people think that corporate is what meets the eye. It is five times more expensive and reaches the customers heart.

Allan

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