Moreforless@economyKe

 Moreforless@economyKe

Money matters, COVID-19 and Agriculture are the big three making the rounds in the economy. Despite the search for cheap sources of funds for development, the concern for rising debt is causing institutions to look for ways to make more money from less production. While this is of course unsustainable, COVID-19 has not helped by introducing social distancing, travel bans and disrupting supply chains. While analysts are eager to create a “Post-COVID” picture, the data shows that the financial effects of the crisis will be around for a long time as entrepreneurs and employees seek to establish other means of production and income generation.  The struggle to earn more with less income is a driver of creativity and innovation. But, more for less also means the development of new business models and operating paradigms that take time to be accepted, leave alone becoming profitable. This is a sacrifice entrepreneurs and now employees must make. However, Farming is a primary business that is pragmatically dealing with the present reality. While secondary goods companies face operational challenges and tertiary institutions such as universities face major declines in incomes and loss of customers, farmers, with a little skill at creating a localized customer base, are able to sell their products. This is not surprising as farmers provide full value products and are not making more for less effort. The secret of farming, if there is one, is that it “creates” value, all the secondary and tertiary businesses attempt to “add” value.   

Allan Bukusi

References - Business Daily